LINK

 

LINK enables you to analyse all of your organisation’s data, and all of our 3rd party datasets, simply and rapidly. This is because LINK is both a superb analysis software tool, and a custom data-warehouse - all of the data integrated together and optimised for complex analysis – provided as one deliverable.

Imagine being able to analyse your customers in respect of the financial results, your direct marketing efforts in respect of Census ethnicity, age or profile – or use our detailed socio-demographic lifestyle data to define who your customers really are and where there are more people like them. Look at sites, stores or offices, and the performance of each. Calculate your market penetration locally or nationally against the potential market over time or the cost of running a promotional campaign against financial impact each period.

No other tool provides the breadth of analysis that LINK does. LINK enables any and all of your data to be analysed in combination, and within the context of - any other dataset supplied. Total analytical freedom. We design and build the data-warehouse for you, and we provide a single powerful software application with which to analyse it.


 

LINK integrates fully featured geographical mapping, a complex charting capability, multi-dimensional cubes and tabular analysis screens - all within the one software tool.


 

 

 

Link - Features & Benefits

 

Fully featured mapping of postal, political and administrative geography; your data represented by territory or actual position (point mapping).

Multi-dimensional hypercubes, which allow users to view any combination of metrics against any other in real time, including ranking and sorting.

Complex charts with a wide range of types and many colour/styling options to choose from. Multiple series each with their own look if you wish.

Tabular outputs with summarised views of any metric, key statistics and easy drag-drop addition of other related columns.


The LINK software and integrated data warehouse offers LG01 clients some significant benefits, particularly when adopted at a senior level across an organisation. So what are the key benefits..?

 One view

Most organisations carry data in a variety of formats, systems and locations – and more often than not those datasets sit in isolation. Analysing across them is time consuming and prone to error. Having all of your data in a single repository, joined and cleaned in such a way that you can analyse across the many sets without needing to understand the relationships between them, is an enormous benefit to you. Our users concentrate on asking the questions; LINK provides the answers because it understands your data. LINK provides one view.
 

Increased revenue

LINK is a superb profiling and targeting tool. You cannot maximise your performance if you do not know your market intimately. Not only can you fully understand the profile of your customers, staff, students or sales – but you can use our 3rd party datasets to find more of them. Understanding your market is vital when considering direct marketing, recruitment campaigns or sales activities. Having understood and taken action, next period you can see that improvement in performance because LINK can analyse over time.
 

Whether you are a University wishing to recruit students from low participation neighbourhoods, a hospital trying to understand the patients it treats, a retail chain selling directly to the public or a mail order operation selling through catalogues of websites – LINK is a powerful ally. LINK can increase revenue.


Reduced costs

If you currently perform any strategic analysis at all, performing that analysis in LINK will save you a lot of time. Because ease of use has always been a key design principle for us, users will be creating meaningful information from your data in minutes. Alternatively, staff who have a dedicated analytical role within your organisation will be significantly more productive, and able to provide more management information in the time they have. LINK therefore reduces cost.
 

Reduced risk

Having access to accurate analytical information, with the additional context of our 3rd party datasets, means that when you make a decision – it is the right one. Having confidence in your analysis is key if you are to act upon it. Implementing LINK reduces risk.